The Home Insurer

The Home Insurer is a UK-based, award-winning insurance broker specialising in property and land liability insurance. They offer a range of insurance products, including coverage for buildings, contents, flood, landlords, blocks of flats, unoccupied properties, and renovations.

The Challenge (before)

Before partnering with Grow My Insurance, Jason and the team were struggling to find a suitable, reliable partner who could fulfill their promises.

Having worked with multiple different agencies, feeling like many clients on a list, he lacked the personal touch and expertise in the insurance space.

Before partnering, Jason was consistently making large investments into paid traffic but noticed conversion rates dropping over time and lead costs rising. He did not want to go down the conventional route of buying leads, so he looked for new solutions.

The Solution (after)

Once Grow My Insurance onboarded Jason and the team to the agency, we conducted a deep dive into his current marketing efforts, identifying which of his current strategies were working well and which ones were not performing as effectively.

We also carried out a comprehensive sitewide audit, revealing poor landing page performance that was adversely affecting his lead costs.

After this assessment, we built out brand new campaigns while still keeping his existing ones live until we could identify better performance with our own. We created new, high-converting landing pages that seamlessly integrated into his website, consistently converting visitors into submissions. Additionally, we developed new campaign types to enhance the existing structure, while re-doing all the exciting campaigns allowing us to allocate budgets across a range of products and optimise for the lowest cost per lead.

Overall, we continue to optimise Jason’s account and explore new avenues to test, aiming to enhance his overall results.

Client Testimonial

Jason McClean
The Property Insurer
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"Working with Grow My Insurance has been refreshing. Compared to other similar services, Initially sceptical they have exceeded my expectations and Brandon shows an aptitude beyond his years. Since partnering with Grow My Insurance, the results across Google & Bing have improved against historic positions. The reporting and tracking bring better control and visibility which is worth every penny. The three major benefits I've experienced are precise lead tracking, improved cost control, and the personal attention and expertise of Brandon, whose willingness to answer in-depth questions with high level of understanding makes for a reliable partner. If you're hesitant about working with them, let me assure you: Grow My Insurance is the real deal. You won't find the same level of dedication and effectiveness elsewhere"
£ 0

Reduction in overall Cost Per Lead.

1985 +

Inbound direct online call back quote submissions and direct telephone calls.

25 %

Increase in inbound direct leads.