Kompare is an insurance comparison platform offering quotes for various insurance types, including Motor Trade, Taxi, Home, and more. They work with top UK insurers, providing quick and free quotes through a simple online form. Users can save quotes and access assistance via live chat or a helpline.
The Challenge (before)
Prior to partnering with GrowmyInsurance, the Kompare team was actively seeking innovative approaches to boost traffic and increase lead submissions for their comparison brand. Operating in a highly competitive niche, the team aimed to find a cost-effective strategy to generate new Motor Trade insurance leads, encompassing a mix of pleasure products and commercial inquiries, vans, motorhomes & more.
Over time, Kompare encountered the need to streamline marketing expenses due to increased competition and pressure from larger firms in the advertising space within the industry.
Navigating a competitive arena, the team had to explore less conventional solutions in the insurance industry, yet still capable of delivering scalable volume for the call centre.
The Solution (after)
Sitting down with Paul & Andy from Kompare, we collaborated to understand their precise needs and Key Performance Indicators for lead costs and volumes.
We crafted highly engaging content designed to capture attention and convert viewers into online lead submissions. Leveraging insights and data from the creative elements, we strategically focused on the top performers to enhance volume while reducing Cost Per Lead.
Through the implementation of strategic campaign structures, intelligent retargeting methods, and AI solutions, we were able to target new audiences resembling their ideal customer profile.
Our efforts resulted in providing Kompare with an innovative solution, enabling them to generate highly motivated and interested customers through online quote submissions.
Daily inbound lead submissions and direct calls made to the business
Average cost per lead
Unique direct website visitors by qualified customers.