kompare.co.uk

Kompare is an insurance comparison platform offering quotes for various insurance types, including Motor Trade, Taxi, Home, and more. They work with top UK insurers, providing quick and free quotes through a simple online form. Users can save quotes and access assistance via live chat or a helpline.

The Challenge (before)

Prior to partnering with GrowmyInsurance, the Kompare team was actively seeking innovative approaches to boost traffic and increase lead submissions for their comparison brand. Operating in a highly competitive niche, the team aimed to find a cost-effective strategy to generate new Motor Trade insurance leads, encompassing a mix of pleasure products and commercial inquiries, vans, motorhomes & more.

Over time, Kompare encountered the need to streamline marketing expenses due to increased competition and pressure from larger firms in the advertising space within the industry.

Navigating a competitive arena, the team had to explore less conventional solutions in the insurance industry, yet still capable of delivering scalable volume for the call centre.

The Solution (after)

Sitting down with Paul & Andy from Kompare, we collaborated to understand their precise needs and Key Performance Indicators for lead costs and volumes.

We crafted highly engaging content designed to capture attention and convert viewers into online lead submissions. Leveraging insights and data from the creative elements, we strategically focused on the top performers to enhance volume while reducing Cost Per Lead.

Through the implementation of strategic campaign structures, intelligent retargeting methods, and AI solutions, we were able to target new audiences resembling their ideal customer profile.

Our efforts resulted in providing Kompare with an innovative solution, enabling them to generate highly motivated and interested customers through online quote submissions.

Client Testimonial

Andy Dean
Rainbow Insurance
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Brandon has always been clear and honest in his work, telling us will and what won’t work and an overall pleasure to work with. The markets we operate in are saturated so we had been looking for a new avenue, Brandon supplies that avenue. We’re able to see new leads from different sources, quality MI and speed to action in new areas. Initially, having worked with insurance marketers for over 20 years we know how many useless marketers are out there. Promising the world and delivering nothing then blaming us. Brandon IS NOT one of those! For anyone on the fence give Brandon a chance as he will put his money where his mouth is. We will be using him for a long time to come!
5 +

Daily inbound lead submissions and direct calls made to the business

£ 0

Average cost per lead 

25000 +

Unique direct website visitors by qualified customers.