Broadsure Direct is an independent commercial insurance intermediary based in Kent, operating nationally for over two decades. They offer a range of insurance products, including Fleet, Goods in Transit, Taxi, Motor Trade, Commercial Property, Landlord Cover, and Commercial Liability Insurance.
The Challenge (before)
Before partnering with Grow My Insurance, Martyn, the client, heavily depended on third-party lead providers, engaging in constant competition, waiting on referrals, and entering bidding wars for every lead.
Despite relaunching their redesigned website, they struggled to stand out in a saturated market.
The objective was to establish a channel that attracts highly qualified customers directly to Martyn, providing a steady stream of inbound sales to support the staff.
The Solution (after)
After a collaborative session with Martyn and the team, we precisely identified the key customers and product lines that Broadsure Direct aimed to grow. Subsequently, we developed highly engaging creative designs and marketing text tailored to resonate with their ideal client.
Implementing a new omnichannel, multiple touchpoint system proved effective in not only attracting new customers but also persuading them to make a purchase by showcasing social proof and establishing the legitimacy of the business.
Through our omnichannel approach, we successfully targeted highly qualified customers in the buying cycle for Broadsure Direct’s products. Additionally, we attracted these customers to the business, prompting them to request a call back or directly call the business.
We continue to enhance Broadsure Direct’s accounts through additional optimisations, create new targeting and audiences, and consistently update the accounts with fresh, high-converting content to attract new attention from intent buyers.
Inbound direct online call back quote submissions and direct telephone calls.
Direct inquiries and policies sold from inbound submissions.
Unique direct website visitors by qualified buyers.